The Maersk Pricing Pivot
During the worst of the container boom, Maersk did the opposite of every other carrier. While rivals pushed emergency surcharges and spot rates climbed toward record highs, the Danish line held its average freight rates…
Strategy
From the Rhine to the Arctic: The New Geography of Supply Chain Risk
A container ship just sailed from South Korea to Rotterdam through the Arctic. On the same day, barge traffic on the Rhine River, Europe’s busiest inland waterway, ground to a near halt because there was…
The Battery Bust: What Varta’s Collapse Means for Europe’s Energy Supply Chain
If you have ever changed the battery in a child’s toy, a TV remote, or a hearing aid in Europe, there is a strong chance you were holding a Varta. In 2022 alone, the company…
AI Reshapes Supply Chain Leadership
When the boardroom goes AI-first, the supply chain function needs to be ready with data, models, and a clear strategy.
Experience Matters Even In AI Age : Ford Use Case
ord Motor Company recently hired 350 veteran engineers (some former employees, others drawn from suppliers) after artificial intelligence and automated quality systems failed to deliver the expected results. The company calls them “gray beard” engineers,…
How Oracle Layoffs Reshape Supply Chain Strategy
Every time a tech giant announces mass layoffs, the story is framed as a human resources story. Jobs lost. Careers disrupted. Communities affected. All true. But there is another story that runs beneath the surface,…
Fewer Products, Better Business
What Under Armour’s SKU Reduction Tells Every Supply Chain Leader There is a question every supply chain leader should be asking right now, and it has nothing to do with tariffs or freight rates. It…
Building a Thriving Supply Chain Culture: Where Daily Actions Meet Team Success
In the complex world of supply chain management, technical expertise and operational efficiency often dominate the conversation. Yet the most successful supply chain organizations understand a fundamental truth: culture isn’t created by mission statements or…
When Supply Chains Face Crisis: The True Test of Leadership
In his book High Ticket Selling, Dan Henry shares a profound insight that resonates deeply with anyone who has navigated the complexities of modern supply chain management: “The truth is, we are not defined by…