The Judgment Gap in Supply Chain Resilience
Supply chain leaders have spent over ten billion dollars on AI platforms, digital twins, and control towers in the past three years alone. Yet when a container ship blocks the Suez Canal, a pandemic shuts…
Risk Management
Experience Matters Even In AI Age : Ford Use Case
ord Motor Company recently hired 350 veteran engineers (some former employees, others drawn from suppliers) after artificial intelligence and automated quality systems failed to deliver the expected results. The company calls them “gray beard” engineers,…
Maersk Leads the Charge as the IMO Unveils the Strait of Hormuz Evacuation Plan
The International Maritime Organization (IMO) has published its long awaited Strait of Hormuz evacuation plan, and the response from commercial shipping has been immediate. After weeks of consultation with Iranian and Omani authorities, the IMO…
When Your Screen Goes Dark: The Hidden Cost of Platform Outages
On 17 June 2026, logistics operators across multiple continents found themselves staring at login error screens instead of shipment data. CargoWise, the flagship platform of WiseTech Global, had gone dark. The cause, according to WiseTech,…
Stop Waiting for Stability. Your Supply Chain Never Will Be Stable Again.
For most of my career in supply chain management, the implicit goal after every disruption was the same: get back to normal. Restore the baseline. Return to stability. We treated disruptions as unwanted visitors that…
When Supply Chains Face Crisis: The True Test of Leadership
In his book High Ticket Selling, Dan Henry shares a profound insight that resonates deeply with anyone who has navigated the complexities of modern supply chain management: “The truth is, we are not defined by…