In the world of marketing, serendipity often plays a role as significant as strategy. Sometimes, the most unexpected events can lead to surprising outcomes, and the story of Mars bars and NASA’s Pathfinder mission is a perfect example of this phenomenon. Back in mid-1997, the candy company Mars noticed an unusual and unexpected uptick in…
The Burnt Toast Theory in Supply Chain Management: Turning Setbacks into Strategic Advantages
Have you ever had one of those days where everything seems to go wrong in your supply chain? A shipment is delayed, a supplier misses a deadline, or a machine breaks down. It feels like the universe is conspiring against your operations. But what if these small setbacks were actually saving you from bigger, unseen…
Exploring the Evolution of SCOR: A Comparison of the Old and New SCOR DS Models
The supply chain world is constantly evolving, and a new debate has emerged regarding two dominant SCOR (Supply Chain Operations Reference) models. On one side stands the traditional SCOR model (Plan, Source, Make, Deliver, Return), supported mainly by Gartner. On the other, the Association for Supply Chain Management (ASCM) has introduced the SCOR Digital Standard…
DHL Tests Hybrid Electric Truck for Long-Distance Deliveries
DHL Group is taking a major step toward sustainable logistics by testing a new hybrid electric truck that is named as Extended Range Electric Vehicle (EREV) in partnership with heavy vehicle manufacturer Scania. This innovative truck combines the benefits of electric power with a fuel-powered generator, addressing a key challenge in electric vehicle (EV) adoption—the…
Customer Effort Score (CES): The Key to Customer Satisfaction & Loyalty
Customer experience is a major factor in business success. A seamless and hassle-free experience keeps customers returning, while a frustrating one drives them away. This is where the Customer Effort Score (CES) comes into play. CES measures how easy it is for customers to interact with your business—whether they are making a purchase, resolving an issue, or…
On-Time In-Full (OTIF): The Key to Supply Chain Efficiency
Supply Chain Leaders focus on satisfying their customers. Managing key customer requires a lot of efforts and we need some metrics to make sure that the operations are efficient. In that regard, On-Time In-Full (OTIF) is the vital part of this process. What is On-Time In-Full (OTIF)? On-Time In-Full (OTIF) is a critical key performance…
Rethinking Crop-Based Biofuels Over Environmental Risks
As the global shipping industry faces increasing pressure to reduce its carbon footprint, major players like Hapag-Lloyd, Hoegh Autoliners, and Louis Dreyfus are calling on the International Maritime Organization (IMO) to exclude crop-based biofuels from its list of sustainable fuel alternatives. Their concerns center on the environmental risks tied to these fuels, including deforestation, water…
Overcoming the Curse of Knowledge in Supply Chain Communication
In the fast-paced world of supply chain management, effective communication is the backbone of success. However, a common cognitive bias known as the curse of knowledge often hinders this process. The curse of knowledge refers to the difficulty experts face in imagining what it’s like to lack their expertise, leading to miscommunication and inefficiencies. This blog post…
🌐 Staying Secure on the Go: WiFi Safety Tips for Traveling Professionals 🌐
In today’s fast-paced world, professionals are constantly on the move. Whether you’re attending conferences, meeting clients, or working remotely, hotel WiFi has become an essential tool for staying connected. However, public networks—especially those in hotels—are often unsecured, making them a prime target for cybercriminals. That’s the awareness about WiFi Safety is crucial. As a traveling…