Supply Chain Blog
In the world of marketing, serendipity often plays a role as significant as strategy. Sometimes, the most unexpected events can lead to surprising outcomes, and the story of Mars bars and NASA’s Pathfinder mission is a perfect example of this phenomenon. Back in mid-1997, the candy company Mars noticed an unusual and unexpected uptick in…
The supply chain world is constantly evolving, and a new debate has emerged regarding two dominant SCOR (Supply Chain Operations Reference) models. On one side stands the traditional SCOR model (Plan, Source, Make, Deliver, Return), supported mainly by Gartner. On the other, the Association for Supply Chain Management (ASCM) has introduced the SCOR Digital Standard…