Supply Chain Blog
In the world of marketing, serendipity often plays a role as significant as strategy. Sometimes, the most unexpected events can lead to surprising outcomes, and the story of Mars bars and NASA’s Pathfinder mission is a perfect example of this phenomenon. Back in mid-1997, the candy company Mars noticed an unusual and unexpected uptick in…
Have you ever had one of those days where everything seems to go wrong in your supply chain? A shipment is delayed, a supplier misses a deadline, or a machine breaks down. It feels like the universe is conspiring against your operations. But what if these small setbacks were actually saving you from bigger, unseen…