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Mars

When Mars Bars Met Mars: The Unlikely Connection Between a Candy Bar and a Planet

Posted on March 25, 2025 by mtarcan

In the world of marketing, serendipity often plays a role as significant as strategy. Sometimes, the most unexpected events can lead to surprising outcomes, and the story of Mars bars and NASA’s Pathfinder mission is a perfect example of this phenomenon. Back in mid-1997, the candy company Mars noticed an unusual and unexpected uptick in…

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Burn Tost Theory

The Burnt Toast Theory in Supply Chain Management: Turning Setbacks into Strategic Advantages

Posted on March 13, 2025 by mtarcan

Have you ever had one of those days where everything seems to go wrong in your supply chain? A shipment is delayed, a supplier misses a deadline, or a machine breaks down. It feels like the universe is conspiring against your operations. But what if these small setbacks were actually saving you from bigger, unseen…

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Recent Posts

  • MLETR: The Silent Revolution in Global Trade and Supply Chains
  • Beyond the Buzzwords: Why Most Supply Chain Digital Transformations Are Stuck?
  • Do you always need the software package for Process Mining? Try Python instead…
  • Beyond the Desk: Why Supply Chain Leaders Must Embrace Field-Based Leadership?
  • The Supply Chain Thucydides Trap: When Market Disruption Leads to Corporate Warfare

Recent Comments

  1. Beyond the Buzzwords: Why Most Supply Chain Digital Transformations Are Stuck? - mtarcan on Why Machines Can’t Foster Trust but Can Sustain It: Agentic AI and Supply Chain Collaboration
  2. Do you always need the software package for Process Mining? Try Python instead… - mtarcan on Beyond the Desk: Why Supply Chain Leaders Must Embrace Field-Based Leadership?
  3. Beyond the Desk: Why Supply Chain Leaders Must Embrace Field-Based Leadership? - mtarcan on The Role of Information-Feedback Control Systems in Supply Chain Management
  4. The Supply Chain Thucydides Trap: When Market Disruption Leads to Corporate Warfare - mtarcan on Rethinking Crop-Based Biofuels Over Environmental Risks
  5. The Role of Information-Feedback Control Systems in Supply Chain Management - mtarcan on The Evolution of EDI: 60 Years of Transforming Global Supply Chains (1965–2025)

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