Frank Sinatra’s legendary song New York, New York isn’t just a song about ambition—it’s a philosophy. The line “If I can make it there, I’ll make it anywhere” captures the idea that conquering the toughest challenge in your field proves you can handle anything. Chip and Dan Heath, in their book Made to Stick, call this the “Sinatra Test”—a single, high-stakes…
Category: Logistics
Logistics
DHL Tests Hybrid Electric Truck for Long-Distance Deliveries
DHL Group is taking a major step toward sustainable logistics by testing a new hybrid electric truck that is named as Extended Range Electric Vehicle (EREV) in partnership with heavy vehicle manufacturer Scania. This innovative truck combines the benefits of electric power with a fuel-powered generator, addressing a key challenge in electric vehicle (EV) adoption—the…
Rethinking Crop-Based Biofuels Over Environmental Risks
As the global shipping industry faces increasing pressure to reduce its carbon footprint, major players like Hapag-Lloyd, Hoegh Autoliners, and Louis Dreyfus are calling on the International Maritime Organization (IMO) to exclude crop-based biofuels from its list of sustainable fuel alternatives. Their concerns center on the environmental risks tied to these fuels, including deforestation, water…