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Category: Communication

Dunbar Number

Dunbar Number, Can it Dump Supply Chain Management?

Posted on April 11, 2025 by mtarcan

In the 1990s, British anthropologist Robin Dunbar proposed a fascinating idea: humans have a cognitive limit to the number of meaningful relationships they can maintain somewhere between 100 and 250, with 150 being the most commonly cited figure. This concept, known as the Dunbar number, suggests that beyond this threshold, our ability to manage stable social connections breaks down. But what…

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Burn Tost Theory

The Burnt Toast Theory in Supply Chain Management: Turning Setbacks into Strategic Advantages

Posted on March 13, 2025 by mtarcan

Have you ever had one of those days where everything seems to go wrong in your supply chain? A shipment is delayed, a supplier misses a deadline, or a machine breaks down. It feels like the universe is conspiring against your operations. But what if these small setbacks were actually saving you from bigger, unseen…

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Customer Effort Score (CES)

Customer Effort Score (CES): The Key to Customer Satisfaction & Loyalty

Posted on February 21, 2025 by mtarcan

Customer experience is a major factor in business success. A seamless and hassle-free experience keeps customers returning, while a frustrating one drives them away. This is where the Customer Effort Score (CES) comes into play. CES measures how easy it is for customers to interact with your business—whether they are making a purchase, resolving an issue, or…

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Overcoming the Curse of Knowledge in Supply Chain Communication

Posted on February 15, 2025February 21, 2025 by mtarcan

In the fast-paced world of supply chain management, effective communication is the backbone of success. However, a common cognitive bias known as the curse of knowledge often hinders this process. The curse of knowledge refers to the difficulty experts face in imagining what it’s like to lack their expertise, leading to miscommunication and inefficiencies. This blog post…

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