Supply Chain Blog
Customer experience is a major factor in business success. A seamless and hassle-free experience keeps customers returning, while a frustrating one drives them away. This is where the Customer Effort Score (CES) comes into play. CES measures how easy it is for customers to interact with your business—whether they are making a purchase, resolving an issue, or…
In the fast-paced world of supply chain management, effective communication is the backbone of success. However, a common cognitive bias known as the curse of knowledge often hinders this process. The curse of knowledge refers to the difficulty experts face in imagining what it’s like to lack their expertise, leading to miscommunication and inefficiencies. This blog post…